Thursday, July 10, 2008

tumble and tea cafe history

COMPANY HISTORY

tumble & tea café began out of the creative mind of Founder and CEO, Georgina DeCarlo. The concept arose out of necessity for Georgina during a period of transition. When her daughter Leila had just turned one, she ended her seven year marriage and the divorce was anything but civil. Georgina became a casualty of layoffs and the physical distance from her family left her without a daily support system. She was left lonely, scared and depressed.

After the dust started to settle, Georgina realized everything she identified herself with was gone. Her perfect little family, house and career were all destroyed in what seemed to be the blink of an eye. The questions mounted. Who am I? How can I support my daughter? And what do I want to do with my life?

With help from friends, the depression and loneliness began to subside and as Georgina spent more time raising her daughter, she realized there weren’t places that catered to adults and children. That is when the idea for tumble and tea cafe started to become a reality. She would spend countless hours doing research and developing strategies and business plans well into the night. You might say tumble and tea café was originally a home-based business because its design and operations were literally created at the kitchen table.

After months of research, Georgina decided to take this new business venture head on. That was the beginning of the tumble & tea café concept: a posh, wifi café with an amazing indoor play space for kids. Georgina decided to create a place that catered to the neighborhood and parents by offering them delicious food, a stylish ambience, wifi, great music and a place to meet, mingle, relax and recharge, while providing children with a custom-designed indoor play space that is educational as well as fun.

Georgina knew she needed help getting the café off the ground and managed properly so she asked one of her good friends to be her partner. They both worked very hard and through adversity, constraints and the demands of motherhood, the doors opened a year later. tumble and tea café was a reality! All of the time, money, and hopes where realized when tumble & tea café opened its doors in the summer of 2006.

Georgina worked virtually every day to build, create and modify her vision to ensure that tumble and tea café would meet her projections. Her efforts clearly started to pay off. The café became a local hot spot and a real life home-away-from home for many bay area parents. They loved that their neighborhood had a new and fresh posh hang out and a space for parents who didn’t want to stop being adults. This novel concept got the press talking and soon tumble and tea café was featured in many publications and television shows throughout the U.S.

Now, after years in operation and over 600 worldwide requests for franchises, Georgina has decided to meet the demand for tumble and tea cafés nationwide through awarding franchise opportunities. We are proud to say that since we have begun the franchise process, Georgina’s original partner is now the sole-owner of the first tumble and tea café in Oakland, California.

“What better way to meet the incredible demand for tumble & tea cafes than to teach other people how to be business owners?” says DeCarlo. “I want to help people by providing a relaxing, local hang out, a paradise for parents and a great business for people who want even more.”

Our comprehensive franchising program has been designed to ensure that franchisees receive the maximum experience from their own tumble & tea café. Through custom restaurant and play space designs, top notch marketing tools, a standardized and comprehensive operations manual and most importantly continual training of all franchisees and employees, tumble & tea café has gone through great strides to build a franchise program that will continue to uphold the standards of excellence that Founder and CEO Georgina DeCarlo began when the doors of tumble and tea café first opened.

tumble & tea café firmly believes in quality over quantity and we strive to provide top notch service for our customers. Our company’s goal is to create tumble and tea café franchises that are built on a solid foundation of both dedicated and qualified franchisees and customer satisfaction; ensuring every tumble and tea café experience is a positive one.