This is why you need a tumble & tea cafe in your neighboorhood

When we were going through lease negotiations for the first location, the landlords were questioning the tumble & tea cafe concept. "Why would you need a cafe were you could bring your kids?" they asked. They just didn't get it. They were also in their 50's and their wifes raised the kids while they were at work or on business trips.

I found this video on you tube and I think it explains perfectly why there is such an incredible demand for tumble & tea cafe. Click here to see video. Enjoy!

It is the experience, not the products.

At the beginning of each week we all meet to discuss our weekly goals and the tumble & tea café development.

This week we discussed, “What is tumble & tea café?”

Most people think tumble & tea cafe is a café with a playspace. That is what we do but it is not what or who we are.

Yes, we serve amazing espresso drinks and our sandwiches, salads and paninnis are made to order from the best ingredients possible. Yes, it is true that we have a custom made indoor playground and host great birthday parties but that is not what tumble & tea café is- that is just what we do.

tumble & tea café is more than cappuccinos and waffles- much more. tumble & tea café is an experience. We provide a little escape for caregivers of little kids. Walk in the doors, take a deep breath, order a delicious and healthy meal and take a break. We are designed to pamper the adult side of parents while providing a fun, safe and learning environment for our smallest patrons.

The heart of our business is the quality in our products and the customer service we provide. Every decision we make from locations, owners, menu items, even design, we ask ourselves, “Does this meet our quality standards and will this help create the tumble & tea café experience?”

tumble & tea cafe becomes a home away from home for many of our patrons and when caregivers need a break to help them take the edge off the constant demand of parenting or in search of a kid friendly venue- they think of us.

Our food, coffee and parties are all very important- we only serve the best, but the true meaning of tumble & tea cafe is the experience.

I always explain to our franchisees- your not selling a cup of coffee; you are providing the tumble & tea cafe experience. The experience is what your customers are looking for. You can get a cup of coffee at home but you get a break at tumble & tea café.

Where is my security?

Most people who buy a franchise have held top management positions in corporate America and have been laid off or downsized. People once believed one of the biggest benefits of working for a large company is the security they offer but corporate America can not claim they provide security anymore.

We have all seen some giants fall in the last year. I just spoke with someone who is now researching franchises because he just got laid off from a big pharmaceutical company. I asked if he ever wanted to be self employed before and he answered, “Yes, I just thought there was too much risk.” Now that some of the biggest and “safest” companies have fallen these past few years, we are left to ponder, “What is safe?” Click here to read more.

Practical Mom Tips

See our founder, Gina DeCarlo, give tips on how moms can take care of themselves on channel 7 news.

Practical mommy tips:

1. Get Organized:
You will appreciate the sanity and your kids will like it too. Get yourself and your kids on a schedule- type it out, put it on the fridge and stick to it! Get up a little earlier than the kids (or have your partner get the kids ready) and take a run, jump on the treadmill, do a yoga video or meditate. Just 30 minutes of doing something physical for you will energize you throughout your entire day.

2. Multitask:
Most moms are an expert at multi tasking- usually doing two, or three things at once to take care of other people. What I mean is multi task for you. Take you baby on a walk in there stroller for their nap time and you get to power walk. Or maybe put your kids in the shower with a 99 cent bottle of shaving cream while you give yourself a facial or paint your nails right outside the shower. They will play in the shower with the shaving cream for an hour-easy!

3. Go to a kid and adult friendly venue:
Like tumble & tea cafe. It is a posh, wifi cafe with an indoor playground for kids. Great food, amazing espresso drinks, hip ambiance and an indoor playground for kids 0-5. tumble & tea cafe gives you a chance to take a break, enjoy a late, finish a sentence with another adult and gives the kids a fun and safe place to play.

So Moms, don't forget about you. Take at least a little time everyday for yourself. Just think of it as your bonus for all of your overtime for the most important job you will ever do.

Facts:
A study from Salary.com for 2008 determined that the time mothers spend performing the 10 most popular "Mom job functions" would equate to an annual cash compensation of $116,805 for a Stay-at-Home Mom. And lets be honest, "Mom jobs" amount for more than just 10 tasks. In fact the study also found the primary driver of mom's six-figure salary was the amount of overtime worked. This year, mom's overtime averaged 54.4 hours per week. Stay-at-Home Moms work a 94.4 hour "workweek" - over half her time spent on the job is overtime. Additionally the Working Moms reported an average 54.6 hour "mom work week" in addition to their paying jobs.

There are definitely benefits about being a mom. There is arguably no other job in the world that can be more rewarding or is as important. But with all the rewards- sometimes the job of mom doesn't come with coffee or lunch breaks and taking care of others can leave you with no time to take care of yourself.

From Single Unit Owners to Multi Unit Owners

There is an unique trend developing in the franchise industry. While other business may be slower, franchising is getting bigger, faster and better.

According to Darrell Johnson of FRAN data, since 2005, more than 50% of all franchised units are operated by a multi-unit franchisee and 20% of all franchisee own more than one unit. It is expected these numbers will continue to increase.


Are you an entrepreneur that think bigger than your bank account? Click here to read the rest of our blog on Entrepreneur.com to find out how you can meet your goals.